Google Ads Campaign Performance Report
Campaign-by-campaign breakdown of spend, conversions, CPC, and performance trends. Delivered to Slack or email.
Free preview. No credit card required.
| Campaign name | Cost | Conv. | CPC | Cost / conv. |
|---|---|---|---|---|
| Core Range |
412.30
↓ 8%
|
3
↓ 25%
|
1.44
↑ 6%
|
137
↑ 24%
|
| Brand & Generic |
286.75
↓ 5%
|
2
↓ 33%
|
2.10
↓ 4%
|
143
↑ 42%
|
| Best Sellers |
118.40
↓ 42%
|
1
↓ 50%
|
3.90
↑ 18%
|
118
↑ 120%
|
| New Arrivals |
74.60
↑ 22%
|
2
↑ 100%
|
1.05
↓ 11%
|
37
↓ 39%
|
| Seasonal Promo |
52.15
↑ 8%
|
1
↓ 20%
|
1.68
↓ 45%
|
52
↑ 15%
|
What is a Google Ads Campaign Performance Report?
A campaign-by-campaign view of your Google Ads performance, sent to Slack or email. For every campaign it shows spend, clicks, conversions, CTR and average CPC, alongside trend data and a side-by-side comparison with the previous period.
It is made for teams running a lot of campaigns at once, who just need to see which are pulling their weight and which need a look. Every campaign is watched between reports, so an underperformer or an overspender surfaces on its own and you spend your time optimising rather than hunting.
| Campaign name | Cost | Conv. | CPC | Cost / conv. |
|---|---|---|---|---|
| Core Range |
412.30
↓ 8%
|
3
↓ 25%
|
1.44
↑ 6%
|
137
↑ 24%
|
| Brand & Generic |
286.75
↓ 5%
|
2
↓ 33%
|
2.10
↓ 4%
|
143
↑ 42%
|
| Best Sellers |
118.40
↓ 42%
|
1
↓ 50%
|
3.90
↑ 18%
|
118
↑ 120%
|
| New Arrivals |
74.60
↑ 22%
|
2
↑ 100%
|
1.05
↓ 11%
|
37
↓ 39%
|
| Seasonal Promo |
52.15
↑ 8%
|
1
↓ 20%
|
1.68
↓ 45%
|
52
↑ 15%
|
What's in this report
Key metrics at a glance
Cost, Clicks, Conversions, CTR
Trends
Cost over time by campaign (line chart)
Campaign performance table
Each campaign showing clicks, impressions, cost, conversions, CTR, and avg. CPC
How it gets delivered
Pick the day and time. Send to one channel or multiple recipients.
What reports don't tell you
A campaign report shows how each campaign performed over a period. It doesn't show what happened within that period.
A campaign that looks fine in a weekly report might have spent 80% of its budget in the first 3 days. Another might have been accidentally paused for 2 days and recovered. The weekly numbers look normal. The daily reality was anything but.
What can change between campaign reports
- One campaign eats 80% of a shared budget while others starve
- A new campaign launches with the wrong bid strategy
- CPC on brand keywords spikes after a competitor starts bidding
- A campaign is accidentally paused and nobody notices for 3 days
- Performance Max cannibalises a manual shopping campaign
These changes don't wait for your next report. They happen between cycles, outside office hours, over weekends, and after edits. A report can show the damage. It can't prevent it.
How teams stay ahead between reports
Pair scheduled campaign reports with continuous monitoring. The report compares campaigns side by side. Monitoring watches each campaign individually between reports and alerts you when one goes off track.
- Continuous baselines. Each metric learns its own normal — what's typical for a Tuesday morning vs a Saturday night.
- Severity ranking. Only deviations large enough to act on become alerts. Quiet days stay quiet.
- Slack and email delivery. Reach the team where they already are. Same channels as the report.
Get the report. Add the safety net.
Start with the campaign report. Monitoring watches each campaign independently and alerts you between reports. Both included on every plan.
See how monitoring works →Google Ads Campaign Performance Report FAQ
How is this different from the Google Ads Report?
Does this include budget pacing per campaign?
How do I automate Google Ads campaign reports?
Is monitoring included?
Can I white-label this report?
Last updated: June 8, 2026