Report templates
Shopify Report

Shopify Report

Total sales, orders, average order value, and your top-selling products. Delivered to Slack or email.

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What is a Shopify Report?

The Shopify Report is an automated ecommerce performance report that delivers your store's sales data to Slack or email daily, weekly or monthly. It covers total sales, order count, average order value, sales trends over time, top products and category-level performance.

It's your store's headline numbers, delivered on schedule, without logging into admin. Monitoring for revenue and conversion anomalies is included, so a checkout problem or a sudden sales drop reaches you in time to act — not after a bad week.

Inbox preview — this is what your team sees
G Go Insights
Weekly report · Mon 9:00 AM

Shopify Report

Total Sales, Order Count, Avg. Order Value

Sales over time (line chart)

Products ranked by sales

Each category showing total sales and order count

Each product showing order count, total sales, first-time order count, and return costs

What's in this report

Key metrics at a glance

Total Sales, Order Count, Avg. Order Value

Trends

Sales over time (line chart)

Top products

Products ranked by sales

Sales by product category table

Each category showing total sales and order count

Order detail table

Each product showing order count, total sales, first-time order count, and return costs

How it gets delivered

Slack Email Daily, weekly, or monthly

Pick the day and time. Send to one channel or multiple recipients.

What reports don't tell you

Reports tell you what happened. They're a snapshot of a period: last week, last month, yesterday. They're valuable for tracking progress, sharing with clients, and keeping teams aligned.

What they can't do is tell you when something changed between reports.

A weekly report delivered on Monday shows that a metric went up last week. It doesn't show that it doubled on Thursday afternoon. By the time you see it, four days have already passed.

The gap between reports is where problems grow unnoticed.

What can change between Shopify reports

  • Conversion rate drops after a theme update
  • A payment gateway error blocks checkout for 6 hours
  • A discount code goes viral and margin collapses
  • Average order value drops 30% after a pricing change
  • Mobile checkout breaks while desktop keeps working

These changes don't wait for your next report. They happen between cycles, outside office hours, over weekends, and after edits. A report can show the damage. It can't prevent it.

Monitoring

How teams stay ahead between reports

Many teams now pair scheduled reports with continuous monitoring. The report gives regular visibility. Monitoring watches the same metrics between reports and alerts the team when something changes.

The result: less manual dashboard checking, faster awareness when something shifts, and more confidence that nothing is slipping through between reporting cycles.

  • Continuous baselines. Each metric learns its own normal — what's typical for a Tuesday morning vs a Saturday night.
  • Severity ranking. Only deviations large enough to act on become alerts. Quiet days stay quiet.
  • Slack and email delivery. Reach the team where they already are. Same channels as the report.
See how monitoring works →
Active anomaly Between reports
CPC jumped 38% above the 14-day baseline overnight
Detected at 03:14. Two campaigns affected. Sent to #paid-search in Slack.
CPC
$3.42
Expected
$2.48
Change
+38%
CPC · 14 days Actual Expected
Why it matters: At this rate the campaign would exceed its weekly budget by Thursday. The next scheduled report won't arrive until Monday.

Get the report. Add the safety net.

Start with the Shopify report. Monitoring watches the same metrics and alerts you when something changes between reports. Both included on every plan.

See how monitoring works →

Shopify Report FAQ

What Shopify metrics are included?
Total sales, order count, average order value, sales over time, top products by sales, sales by category, and order-level product detail.
Can I see which marketing channel drove each sale?
The Shopify report focuses on store performance. For channel attribution, pair it with the GA4 Summary Report or Google Ads Report.
Does this include refund data?
Yes. The product detail table includes return costs.
How quickly does Shopify data update?
Shopify data updates daily in the report. Monitoring checks run daily.
Is monitoring included?
Yes. Revenue, order count, AOV, and conversion metrics are monitored for anomalies between reports.
Can I white-label this report?
Yes. Every report can be fully white-labelled with your own logo and colours, and delivered from your own custom domain so it arrives as your brand, not ours. You can white-label the dashboard too.

Get yours delivered automatically

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Read reviews on: Capterra Capterra ★★★★★

Last updated: June 8, 2026