Catch the revenue drop the day it happens
Ecommerce teams run Shopify, Google Ads and Meta, often all at once. Go Insights monitors all three, alerts your team the moment conversion rates, revenue or ad spend deviate, and saves you the Monday-morning post-mortem.
Slack + Email
Ecommerce teams use Go Insights to monitor Shopify revenue, conversion rates, Google Ads spend and Meta Ads spend continuously. Alerts land in Slack or email when a metric deviates from each account's baseline, giving teams hours, not days, to catch issues like broken checkouts, paused-ad-set mistakes, or tracking failures.
A payment processor update breaks Shopify checkout
A payment gateway pushes an update overnight and breaks the checkout flow. Conversion rate drops to near-zero. Traffic looks normal, ads are running, but nobody is buying. Go Insights catches the conversion-rate collapse within a day and alerts your team, before the next morning stand-up.
- Conversion rate monitored against each store's baseline
- Alert includes dimension breakdown so you can isolate device or channel
- Catches issues that traffic and spend metrics alone would miss
A manager pauses the wrong ad set at 11pm
Someone pauses the top-performing ad set by mistake late at night. By morning, the day's spend is $40 instead of $800 and a full day of revenue is lost. Go Insights detects the underspend within the hour and alerts the team, while there's still time to fix it.
- Underspend detection compares actual vs expected pacing
- Catches paused campaigns, billing failures, and exhausted budgets
- Alert includes the account, platform and time of deviation
A site redesign removes the conversion pixel
The dev team ships a redesign and the Meta pixel or Google Ads conversion tag is missing from the new checkout page. Attribution collapses, ads look like they've stopped converting when they haven't. Go Insights flags the drop in recorded conversions before it hits the next report cycle.
- Monitors recorded conversions across Google Ads and Meta
- A sudden drop to zero (or near-zero) triggers an immediate alert
- Saves days of misattributed spend before someone notices in a report
A new ad set blows through the daily cap
A recently launched ad set wins more auctions than expected and burns through the daily budget at 3x the normal rate. Go Insights flags pacing over 120% and alerts the team immediately, before the monthly budget is exhausted weeks early.
- Pacing monitored against expected daily and hourly rates
- Overspend alerts fire when spend exceeds 120% of expected pacing
- Covers Google Ads and Meta across every connected account
