Multi-Source Report

Multi-Source Overview Report

Sessions, spend, conversions, and ROAS across every connected platform. One report. The full picture. Delivered to Slack or email.

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What is a Multi-Source Marketing Report?

The Multi-Source Overview Report is an automated cross-platform marketing report that combines Google Ads, Meta Ads, GA4, Shopify, Search Console and LinkedIn into a single summary. It shows sessions, total ad spend, conversions, ROAS, combined performance trends and a source-by-source comparison — delivered to Slack or email.

Instead of stitching six dashboards together, you get the whole marketing picture in one report, with spend and return side by side. Monitoring across every connected source is included, so wherever a problem starts, you hear about it first.

Inbox preview — this is what your team sees

G Go Insights

Weekly report · Mon 9:00 AM

Multi-Source Overview Report

Key metrics at a glance

Sessions (all sources), Total Spend (all ad platforms), Conversions, ROAS

Trends

Combined performance over time (line chart)

Source comparison

Side-by-side comparison across connected platforms

What's in this report

Key metrics at a glance

Sessions (all sources), Total Spend (all ad platforms), Conversions, ROAS

Trends

Combined performance over time (line chart)

Source comparison

Side-by-side comparison across connected platforms

How it gets delivered

Slack Email Daily, weekly, or monthly

Pick the day and time. Send to one channel or multiple recipients.

What reports don't tell you

Reports tell you what happened. They're a snapshot of a period: last week, last month, yesterday. They're valuable for tracking progress, sharing with clients, and keeping teams aligned.

What they can't do is tell you when something changed between reports.

A weekly report delivered on Monday shows that a metric went up last week. It doesn't show that it doubled on Thursday afternoon. By the time you see it, four days have already passed.

The gap between reports is where problems grow unnoticed.

What can change between multi-source reports

Google Ads and Meta are both overpacing simultaneously
GA4 shows a traffic drop but ad platforms show normal delivery (tracking issue)
Shopify revenue is up but GA4 conversions are down (attribution gap)
Total ad spend across platforms exceeds the monthly target by day 15
One platform collapses while others are stable, but the blended report looks only slightly off

These changes don't wait for your next report. They happen between cycles, outside office hours, over weekends, and after edits. A report can show the damage. It can't prevent it.

Monitoring

How teams stay ahead between reports

Monitoring watches every source independently between reports. Google Ads and Meta checked hourly. GA4, Shopify, and Search Console checked daily. One report for scheduled visibility. Separate monitoring for each source between reports.

Continuous baselines. Each metric learns its own normal — what's typical for a Tuesday morning vs a Saturday night.
Severity ranking. Only deviations large enough to act on become alerts. Quiet days stay quiet.
Slack and email delivery. Reach the team where they already are. Same channels as the report.

See how monitoring works →

Active anomaly Between reports

CPC jumped 38% above the 14-day baseline overnight

Detected at 03:14. Two campaigns affected. Sent to #paid-search in Slack.

CPC

$3.42

Expected

$2.48

Change

+38%

CPC · 14 days Actual Expected

Why it matters: At this rate the campaign would exceed its weekly budget by Thursday. The next scheduled report won't arrive until Monday.

Get the report. Add the safety net.

Start with the multi-source report. Monitoring watches each source independently and alerts you when something changes. Both included on every plan.

See how monitoring works →

Multi-Source Overview Report FAQ

Which data sources can this report combine?

Any connected source: Google Ads, Meta Ads, GA4, Shopify, Search Console, LinkedIn Ads, and Instagram.

Does it require all sources to be connected?

No. It shows whatever is connected. If you only have Google Ads and GA4, the report covers those two.

Is this the same as the Monday Digest?

No. The Monday Digest is a weekly summary of issues, wins, and stability across all your accounts. The Multi-Source Overview is a scheduled performance report with metrics and trends. Different purpose, complementary.

Can I customise which sources appear?

Yes. Choose which connected sources to include in this report.

Is monitoring included?

Yes. Every source in the report is monitored independently for anomalies.

Can I white-label this report?

Yes. Every report can be fully white-labelled with your own logo and colours, and delivered from your own custom domain so it arrives as your brand, not ours. You can white-label the dashboard too.