GA4 Acquisition Report
Where your visitors come from, which channels are growing, and how new users are finding you. Delivered to Slack or email.
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What is a GA4 Acquisition Report?
The GA4 Acquisition Report is an automated Google Analytics 4 report focused on how people find your website. It shows new users, sessions, engagement rate, new-user trends over time and a channel-by-channel breakdown of sessions and engaged sessions — delivered to Slack or email daily, weekly or monthly.
It answers the question every marketing team asks: which channels are actually growing, and where should the next pound or dollar go? With monitoring included, you'll know straight away if a key acquisition channel stalls or a campaign stops sending traffic.
GA4 Acquisition Report
Key metrics at a glance
New Users, Sessions, Engagement Rate
Trends
New users over time (line chart)
Channel performance
Sessions broken down by channel (organic search, paid search, direct, referral, social, email)
Acquisition detail table
Each channel showing new users, sessions, engaged sessions, and engagement rate
What's in this report
Key metrics at a glance
New Users, Sessions, Engagement Rate
Trends
New users over time (line chart)
Channel performance
Sessions broken down by channel (organic search, paid search, direct, referral, social, email)
Acquisition detail table
Each channel showing new users, sessions, engaged sessions, and engagement rate
How it gets delivered
Pick the day and time. Send to one channel or multiple recipients.
What reports don't tell you
Reports tell you what happened. They're a snapshot of a period: last week, last month, yesterday. They're valuable for tracking progress, sharing with clients, and keeping teams aligned.
What they can't do is tell you when something changed between reports.
A weekly report delivered on Monday shows that a metric went up last week. It doesn't show that it doubled on Thursday afternoon. By the time you see it, four days have already passed.
The gap between reports is where problems grow unnoticed.
What can change between acquisition reports
- Organic new users drop 40% after a Google algorithm update
- Paid traffic spikes but engagement on that traffic drops to near-zero
- A referral source appears with 10,000 sessions and 0% engagement
- Email channel stops tracking because UTM parameters were removed
- Direct traffic doubles overnight, suggesting a tracking misconfiguration
These changes don't wait for your next report. They happen between cycles, outside office hours, over weekends, and after edits. A report can show the damage. It can't prevent it.
How teams stay ahead between reports
Many teams now pair scheduled reports with continuous monitoring. The report gives regular visibility. Monitoring watches the same metrics between reports and alerts the team when something changes.
The result: less manual dashboard checking, faster awareness when something shifts, and more confidence that nothing is slipping through between reporting cycles.
- Continuous baselines. Each metric learns its own normal — what's typical for a Tuesday morning vs a Saturday night.
- Severity ranking. Only deviations large enough to act on become alerts. Quiet days stay quiet.
- Slack and email delivery. Reach the team where they already are. Same channels as the report.
Get the report. Add the safety net.
Start with the acquisition report. Monitoring tracks the same channels and alerts you when something shifts. Both included on every plan.
See how monitoring works →GA4 Acquisition Report FAQ
What GA4 acquisition metrics are included?
Can I see which landing pages drive the most new users?
How is this different from the GA4 Summary Report?
Can I filter by a specific date range?
Is monitoring included?
Can I white-label this report?
Last updated: June 8, 2026