Integrations Google Analytics UA
Google has sunset Universal Analytics. If you haven't migrated to GA4 yet, Go Insights supports both, monitor your GA4 property alongside UA during the transition. Set up GA4 monitoring →
Universal Analytics monitoring

Still on Universal Analytics?
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Go Insights monitors your Universal Analytics property and alerts you to changes, while also supporting GA4 when you're ready to migrate.

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Google Analytics UA

What we monitor

UA may be legacy, but your data still matters. We monitor the same core metrics.

Sessions Users Bounce rate Pages per session Goal completions Traffic sources Revenue

What we catch

Real examples of issues Go Insights has surfaced on Google Analytics UA accounts:

  • Session counts diverging from GA4 during a migration, flagging a tracking discrepancy
  • Goal completions dropping after a site change
  • A key traffic source declining over several weeks

Why monitoring Google Analytics UA matters

Google officially sunset Universal Analytics in July 2023 and stopped processing new data, but many organisations still reference historical UA data for year-over-year comparisons, and some have custom implementations that continue to send data to UA properties. If your organisation is still in a transitional period, monitoring UA alongside GA4 ensures you catch any discrepancies between the two systems.

During migrations, it's common for tracking to break in one system but not the other. A conversion tag that fires correctly in UA might not have an equivalent GA4 event configured, or vice versa. Monitoring both systems simultaneously surfaces these gaps early, before they show up as unexplained discrepancies in a quarterly report.

If you've fully migrated to GA4, we recommend setting up GA4 monitoring as your primary analytics integration. Go Insights supports both, so you can transition at your own pace.

GA4 monitoring Search Console monitoring

How it works

Connect

Sign in to Go Insights and link your Google Analytics UA account with OAuth. Takes about 60 seconds.

We learn your patterns

Go Insights analyses your historical data to understand what's normal for each metric, so alerts are based on your real patterns, not arbitrary thresholds.

Get alerted instantly

When something shifts, you get a notification in Slack or email, with context on what changed, how much, and why it might matter.

Frequently asked questions

Is Universal Analytics still active?
Google stopped processing new UA data in July 2023. However, some custom implementations may still send data, and many organisations reference UA for historical comparisons. Go Insights can monitor UA properties that still have active data.
Should I switch to GA4 monitoring?
If you've migrated to GA4, yes, we recommend setting up GA4 as your primary analytics integration. Go Insights supports both, so you can run them in parallel during the transition.
Do I need a credit card to sign up?
No, you can sign up and start monitoring without a credit card.

Last updated: May 2026

Catch Google Analytics UA anomalies before anyone else does

Connect Google Analytics UA in under 2 minutes. We start watching the moment you do.

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